Walmart has rolled out a brand-new homepage and redesigned its website and app with a “sleek new look” that helps customers look for and find the retailer’s items.
The retailer says the changes are intended to create a “customer-centric and curated storefront” where shoppers will more easily find what they want.
In an April 3 press release, the retailer says:
“The feature-packed homepage has rich imagery, live video and is optimized to better bring Walmart’s massive assortment to life, including a new social-inspired scroll so customers can browse our selection just as they’d scroll their favorite social media apps.”
Walmart says the overhaul also gives suppliers and third-party marketplace sellers new ways to “showcase more relevant products.”
In a report focusing on the Walmart changes, CNBC notes that the revamp arrives at a time when shoppers are “more reluctant to buy discretionary merchandise, such as clothing and consumer electronics, while paying higher prices for necessities like food and housing.”
The website reports that as of February, sales of discretionary general merchandise in the U.S. slipped 4% in dollars and 5% in units year over year.